Although pet products in Russia are mostly sold through retail, online sales in the segment are increasing and will continue to grow in the next few years. According to experts from Purina, the share of online feed sales in the country is only 5–6% of the total market (in monetary terms, this is equivalent to 6.5–7 billion rubles). But the online channel remains one of the fastest growing, and in the next 2-3 years, the share of online sales in the pet food industry is expected to grow to 10%.
Other studies confirm the positive dynamics: for example, Yandex.Money and Yandex.Market calculated that from January to November 2017 the number of Internet buyers in the category of pet products increased 6 times compared to the same period of 2016, and the average purchase check increased 1.4 times - up to 3,554 rubles.
At the same time, in the segment of online sales of pet products, the share of purchases made via mobile devices is quite large, experts at ARG point out in a new study on this market. Thus, in the structure of online sales in the segment of pet stores 75% accounted for purchases made using a computer, 25% - for sales through mobile devices, the share of iOS was 17%, Android - 8%.
Moscow accounted for 64% of the volume of sales through desktop devices, Moscow Region - 14%. At the same time, the share of Moscow in purchases through mobile devices was even higher: the capital accounted for 67% of purchases in the category made on devices with the Android platform, 71% - on devices with iOS.
The domestic ice cream market, which demonstrated almost a 5 percent decline in the market volume throughout 2017, will show absolutely maximum indicators of the volume of ice cream consumption in 2018.
The main factors for a significant increase in the ice cream market in Russia in 2018 were such moments as the hottest summer compared to 2017 and the hosting of the World Cup in Russia. The cumulative impact of these two factors directly allowed the market to recover from the "sinking" in 2017, and in 2018 to reach a positive dynamics of use volume with an indicator of growth of 12%.
Domestic manufacturers of ice cream began to prepare for the growth of demand for ice cream in the domestic market in advance, before the start of the 2018 World Cup. Maximum intensification an increase in ice-making capacity was recorded in the previous event of the year. And so, according to the results of 2017, the average annual production of ice cream on the market increased, in fact, by 12% by 2016, showing the maximum volumes of average annual capacity for the period in question - 665.1 thousand tons. The increase in the capacity for the production of ice cream in the domestic market occurred both through the commissioning of new and through the modernization of existing companies. And these moments are fully reflected in production intensification. At the same time, the maximum volumes of ice-cream production will be reached precisely at the end of 2018, when the volume of domestic production is estimated to be +10% to the level of 2017.
As for the consumer preferences of Russians in choosing one or another type of ice cream, they remain quite equivalent for quite a long period of time. So, in the main structure of ice cream production in the market, ice cream accounts for about 50%, dairy ice cream - 14%, and creamy vegetable ice cream - 13.2%.
Taking into account the structure of commodity flows in the ice cream market, according to which about 4.6% is sent to export shipments, and the share in the equivalent equivalently barely exceeds the 3% barrier - the structure of the output is determined by the popularity of a certain type of ice cream in Russia.
For domestic companies producing fresh vegetables, berries and fruits, a market for import substitution is considered an absolute plus, but the pace at which a set of measures is being taken, aimed at shaping the food security of the domestic market from the supply of Russian fresh vegetables, berries and fruits a chance to radically change position.
The market of fresh vegetables, berries and fruits in Russia has simply enormous potential for progress, but domestic producers of the market will not succeed in completely blocking the import of fresh vegetables, berries and fruits to the market in the near future. New large-scale projects with greater dynamics of increasing production capacity for the production of fresh vegetables, berries and fruits in the market, to create vegetable stores, etc. are needed.
Throughout 2017 and 2018, there has been a significant increase in imports of fresh vegetables, fruits and berries to Russia. As a result of last year, the total volume of imports of fresh vegetables, fruits and berries to the market in physical terms amounted to 7513 thousand tons (+ 21%), within 2018 (as of the current date) this indicator is equal to 4807 thousand tons (+ 7%) .
In contrast to the trend of 7 percent increase in imports of fresh vegetables, fruits and berries in physical terms according to the results of 2018, the growth dynamics of imports of fresh vegetables, fruits and berries to the market in terms of value was 11% with the indicator overcoming 3.8 billion dollars.
In the annual analysis, the indicator of the total volume of imported fresh vegetables, fruits and berries on the market increased by 23%by composing 5.7 billion dollars. Such a significant increase in the cost of imported products is due to higher prices for fresh vegetables, fruits and berries when delivered to the Russian market.
Structural consumption of fresh vegetables, fruits and berries on the market by categories is determined by the clear advantage of fresh vegetables, in the main structure of consumption in Russia they account for about 83.8% of the total consumption. The share of fresh fruit is 11.7%, the smallest indicator belongs to fresh berries 4.5% of the total consumption.
The positive dynamics of the increase in sodium sulphate production by Russian enterprises, traced over a 5 year period, indicates a constant demand for sodium sulphate on the market and its positive direction in terms of consumption by key consumer segments. It should be noted that the increase in demand for sodium sulfate is peculiar mostly for foreign markets, domestic consumption of sodium sulfate in the domestic market is characterized by a slight negative adjustment. The main factors behind the growth in demand from the point of view of the sodium sulphate consumer segments are the growth in the output of final products in these segments, the production of which in the technological line directly implies the use of sodium sulphate.
The volume of demand and consumption in the domestic market of sodium sulfate, as well as the situation that has developed in foreign markets, both price and format in terms of the quality of the final product, including the export activity of domestic producers, determine the current structurality of commodity flows. The current feature of sodium sulfate market implies that the prevailing part of sodium sulfate, namely 65%, is traditionally shipped to the domestic market, and 35% sodium sulfate is exported. In the framework of the dynamics of sodium sulfate commodity flows in the market, it is not the small role that price correlations play.
In the domestic market, sodium sulphate is represented as a product of imported production, and Russian. The current structure of sodium sulfate consumption in the domestic market is caused by the overwhelming share of domestic sodium sulfate, so throughout the period analyzed in this report, the share of imported sulfate in the maximum value was 1.3%, the rest, or rather 98.7% - this is sodium sulfate of domestic production, respectively.
A long-term change in the vector of imports of sodium sulfate to the market in physical terms, recorded in the last year, has changed to a positive dynamics of the volumes of imported sodium sulfate by foreign suppliers in 2018, with the help of lowering prices for sodium sulfate shipments to the domestic market from Spain. Comparing the average contract price of key countries that ship sodium sulfate to the domestic market, we would like to note significant price differences, so the average contract price for imports from Germany and China was 0.82 dollars and 0.91 dollars, in turn, as from Spain - 0.11 dollars. Within the framework of 2018, the volume of imports of sodium sulfate to the Russian market increased by more than 6 times.